When it comes to
When deciding how you want to promote your business, consider the following points.
• Have a uniform appearance. Do your checks, business cards and business stationery give your customer an idea of what products or services you might provide? Are your forms professional, expressing the tone you want your business to convey?
• Outfit your employees so that you are comfortable with how they are representing your business. Whether your company apparel consists of a simple polo shirt with your logo or an entire uniform, it is important to remember that your employees are making an impression. Make sure they stand out in a positive way.
• Choose a promotional item to keep you in your customer’s thoughts. Research shows that almost 72 percent of people who receive promotional items remember the companies for more than 12 months.
• When choosing a promotional item, be sure to consider the usability, reliability and visibility of the product. To be most effective, the product should be something your customer will use often, so that others will see it as well as your company information. If the product is not reliable, your business will not get the maximum benefit.
The start of the year, is the best time to consider your
Redesign your logo and order new business cards and forms. Add your logo to shirts, jackets or hats for employees. Order promotional items to give as thank you gifts to customers, or to gain a larger customer base.
Do you need to let the public know about your services or about a great deal in your retail location? Contact someone for help designing professional mailings. Though ‘snail mail’ is sometimes considered a thing of the past, having your information in someone’s hand is often the best way to get noticed.
Make 2012 the year you grow your business. Get the help you need to do so and make it the best year yet.