Have you ever wondered what was the best way to effectively get the word out about your business services?
There are many different solutions that will help your business generate a buzz in the community, doing just one will not be effective, you must plan and execute an aggressive marketing plan.
I always ask people that I meet, do you have a marketing plan? – do you know what 98% of people say? – An astonishing NO!
Ever heard the saying, if you fail to plan, you plan to fail. This is very true with any type of business.
One questions I ask is – what are your revenue goals for the next quarter or year, and most customers say I want to make more money, but when I dive deeper, very few actually have a concrete plan to achieve that goal. They just hope and wish it will happen, or talk about the elusive partner referral that never comes.
Did you know that for a new company, you should budget at least 20% of your expected annual revenue (not profit) back into your company’s marketing objectives. Even worse most companies when designing a website use a buy it and forget it approach. Think about it this way, your website is your number one sales person, it never gets tired, never takes a day off, works 24 hours a day/7 days a week – but most business owners never allocated a monthly budget for its maintenance, upkeep and promotion.
Now do you understand why your website does not generating enough sales for you?
If you hired a full time sales person for your business and paid them $3,000 a month plus benefits, they still would not be able to generate the type of leads your website should be giving you. Before you hire new people – invest your capital into a properly designed marketing plan so you can capture the 90 percent of people that research products online prior to buying.
A website is your closer, it funnels all your leads from your business cards, brochures, referral partners, online marketing, email newsletters, and social media platforms like Facebook and drives them to one location on the web. If it is not designed to interact with your customer, and ask them to purchase or call for an appointment – what good is it.
A properly maintained site is critical, and you should invest a minimum of 20 to 40 hours a month to capture the 1,000s of people searching for services that you can provide.
Here are some important factors to think about when designing a marketing plan.
Social Media (ex. Facebook, YouTube
Display (Print and Signage)
Partners (Referral Networks, Think Tanks)
SEO (Search Engine Optimization – on-site and off-site)
SEM (AdWords, Sponsored Links)