If you have an off-line business or in other words a traditional “bricks and mortar” business and are not currently promoting your business on the internet you will probably be thinking it is something you really should now be doing. You will be aware that more and more people know turn to Google and the other search engines when they want to buy a product or they need a service.
The yellow pages and other forms of print advertising are no longer the force they once were. If you do not have an internet presence you are losing customers to your competitors and so
So what are the essentials? How do you
When building your site bear in mind you should be using appropriate keywords in page titles and in the page content. So for example if you are selling “discount tyres in Birmingham”, you should include that and similar phrases in the page title and also in the page text. Once your site is completed you then need a “home” for it, which is called “hosting” There are many hosting companies out there but try and get a recommendation from someone you know who is already using one and is happy with the service provided.
Once completed and hosted you now want to get as much exposure for your site as possible. There are many directory type sites online and a good starting point is to submit your website for listing in these directories. If you search Google for your type of business you will find these directories appearing in the search results, click on them and you will find instructions on how to submit your site. You will find they offer paid and free entries but initially take the free option. If your business serves your local community you also want to get your site listed in “Google Places” These are results which Google now puts at the top of the geographical organic search results and it is important that your business is up there at the top. Google provides instructions on how to get your business listed, just search online.
Now your website is up and running there is a lot more you can do to promote it but if you have followed these steps you will be well on the way to attracting more customers from the internet.