Why Your Business Needs an Online Marketing Strategy

Whether you own a local brick and mortar business or an online company, you’ll want to use the Internet to promote your products and services. The online community is a vast goldmine of potential consumers who log in each day to search for every good and service you could imagine. If you have a product […]

Why Math And Marketing Are Needed In Your Business

The game of marketing is all about numbers, and getting your message across in the right way in front of a lot of people requires math. There 2 major things that you will want to know right off the bat before you start marketing your products and services again. Here they are: 1) Cost per […]

Why Video Marketing Is Good for Your Business

Video has become an essential tool in the internet  marketing  world. At one point all we had on a website were the dry sales letter or pages upon pages of rambling text. That has all changed with the explosion of video sites. When looking for video we all tend to gravitate to one site in […]

Online Viral Marketing – Is Your Business Worthy?

“There is little difference in people, but that little difference makes a big difference. That little difference is attitude. The big difference is whether it is positive or negative. -W. Clement Stone. Viral marketing works on the premise that your service or product is popular enough to advance through a word-of-mouth process. Whether this gets […]

7 Simple Tactics For Marketing Your Business

The most expensive way is not always the best way to  market . Don’t get me wrong – you’ll have to spend money at some point if you’re going to  market  effectively. However, you can supplement that  marketing  with other low cost  marketing  communications that are simple but effective. Here are seven low-cost and low-key ways […]

Marketing Your Business Online

How can a business that is already successful in reaching their local  market  extend their  marketing  reach online? The good news is that the traditional offline  marketing  that has always worked so well will still work at least as effectively to promote your online presence. The other side of the coin is that to promote […]

Marketing Your Business on a Shoestring

Marketing your business on a shoestring. As soon as you say “marketing” you think “expense”. It’s true that spending money on marketing produces results, but when you are just starting out you might not have the money in the bank to spend. Or you may already have a good marketing budget, but there’s twice as […]

Marketing Your Business

Every business will need to advertise, if you don’t tell people you exist, how will they know? A great  marketing  plan is vital to the success of any business. You will probably have to do a little “trial and error” to determine the best methods of advertising for your particular business. Keep in mind that […]

Using Publicity Marketing to Promote your Business

Small businesses with more time than money may find publicity  marketing  a great way to get the word out about their products and services. But do your homework and pursue this tactic carefully. Strive to become a media source, not just the subject of a one-time feature story. How? Study the publication carefully to understand […]